{"id":25060,"date":"2021-02-04T14:25:12","date_gmt":"2021-02-04T14:25:12","guid":{"rendered":"https:\/\/derechoynegocios.info\/?p=25060"},"modified":"2021-02-11T21:29:11","modified_gmt":"2021-02-11T21:29:11","slug":"facebook-ensenara-marketing-digital-a-las-pymes-de-centroamerica","status":"publish","type":"post","link":"https:\/\/derechoynegocios.net\/facebook-ensenara-marketing-digital-a-las-pymes-de-centroamerica\/","title":{"rendered":"Facebook ense\u00f1ar\u00e1 marketing digital a las pymes de Centroam\u00e9rica"},"content":{"rendered":"\n<p>Por: <a href=\"https:\/\/forbescentroamerica.com\/2021\/02\/03\/facebook-lanza-plataforma-para-ensenar-marketing-digital-en-centroamerica-y-el-caribe\/\" target=\"_blank\" rel=\"noreferrer noopener\">Forbes Centroam\u00e9rica <\/a><\/p>\n\n\n\n<p class=\"has-drop-cap has-text-align-justify\">Facebook present\u00f3 Rise a la regi\u00f3n, un programa totalmente gratuito&nbsp;de entrenamientos y charlas, dirigidas a todas las personas que deseen adquirir las habilidades necesarias ya sea para vender su producto o servicio en la red social o desarrollarse en la creciente industria del marketing digital.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-justify\">La pandemia de Covid-19 se ha encargado de transportar a Centroam\u00e9rica y el Caribe hacia la era digital. Cada vez m\u00e1s empresas est\u00e1n en busca de personas que tengan conocimientos y que est\u00e9n capacitadas en el uso de las herramientas digitales que actualmente se encuentran a nuestro alcance.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-justify\">\u201cHoy en d\u00eda son mas de 200 millones de empresas, la gran mayor\u00eda pymes, que utilizan nuestras plataformas de Facebook, s\u00f3lo 10 millones tienen una pauta comercial, as\u00ed que consideramos que podemos tener un impacto muy grande en el desarrollo econ\u00f3mico de los pa\u00edses de la regi\u00f3n\u201d, afirma Christian Pretelt, L\u00edder regional de Facebook para Centroam\u00e9rica y el Caribe en entrevista con Forbes Centroam\u00e9rica.<\/p>\n\n\n\n<p class=\"has-text-align-justify\">De acuerdo con el ejecutivo, a partir de hoy los usuarios podr\u00e1n ingresar al grupo de Facebook&nbsp;\u200bfb.me\/ComunidadRise, responder unas cuantas preguntas y registrarse para tener acceso total al programa, el cual consiste en talleres sobre c\u00f3mo aprovechar las herramientas de Facebook y su familia de aplicaciones, as\u00ed como conocimientos sobre \u200b<em>Marketing Science<\/em>,\u200b compra de espacios publicitarios en medios e incluso sobre pr\u00e1cticas de recursos humanos.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-justify\">\u201cCentroam\u00e9rica nos ha mostrado que hay muchas ganas y mucho inter\u00e9s en seguir aprendiendo del mundo digital, lo \u00fanico que hace falta es m\u00e1s y m\u00e1s educaci\u00f3n, por este motivo traemos la iniciativa Rise a la regi\u00f3n\u201d, asegur\u00f3.<\/p>\n\n\n\n<p class=\"has-text-align-justify\">Asimismo, el ejecutivo precis\u00f3 que la idea es ofrecer entrenamiento constante y que agencias de medios creativos externas compartan su experiencia para que los usuarios salgan con un mayores conocimientos de estrategia de mercadeo digital.<\/p>\n\n\n\n<p class=\"has-text-align-justify\">\u201cEl objetivo es&nbsp;impactar a las personas independientemente del nivel de conocimiento de mercado digital que tengan, es un programa que puede utilizar el tendero que se conecta a diario con sus clientes, pero tambi\u00e9n lo puede estar aprovechando una empresa multinacional, que tiene su servicio al consumidor\u201d, apunt\u00f3 Pretelt.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-justify\">Por \u00faltimo, agreg\u00f3 que la certificaci\u00f3n del \u00e1rea educativa de Facebook, Blueprint, viene incluida una vez concluido el programa, lo que valida estas habilidades con un documento reconocido en la industria y que se puede agregar a las hojas de vida para tener oportunidades en las empresas que buscan profesionales con conocimientos en esta \u00e1rea.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por: Forbes Centroam\u00e9rica Facebook present\u00f3 Rise a la regi\u00f3n, un programa totalmente gratuito&nbsp;de entrenamientos y charlas, dirigidas a todas las personas que deseen adquirir las habilidades necesarias ya sea para vender su producto o servicio en la red social o desarrollarse en la creciente industria del marketing digital.&nbsp; La pandemia de Covid-19 se ha encargado [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":25465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[188,201],"tags":[],"class_list":["post-25060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook ense\u00f1ar\u00e1 marketing digital a las pymes de 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